Thursday, July 19, 2018

What I learned in Kindergarten

Robert Fulghum wrote a book entitled: All I Really Need to Know I Learned in Kindergarten

I did not read the book, but I did get the part about “Please” and “Thank you”. We strive mightily to recruit sponsors. It’s an almost daily pursuit. These people are in business and it’s only reasonable to expect some kind of a return on their investment (read: ROI).

The metric (money) can be hard to ascertain. As they say, only 6% of advertising dollars work. The problem, no one knows which 6%.

In the instant case, i.e., the Firefighter Combat Challenge®— we have a wide array of sponsors. Rare is it the case in the world of sponsorship that we have companies like 3M | Scott, Lion, Simulaids or RWC that have been with us for more than two decades.

I can assert with high probability that sponsors want to hear from you. And the words that they look forward to hearing is “Thank you.”

SKB Cases came on board this year and have donated nuclear-hardened, mil-spec, waterproof cases for the T0p 10. Inside each case is a note card with an email address. It only takes a few seconds to send a note that will be greatly appreciated. Same with all of our sponsors.

If you were fortunate to have received one of the SKB cases, send a quick note. I can pretty much warranty that if the appreciation level is where it should be, they’ll be back.

Click here to send an email

Oh, and copy us...