TV and the Firefighter Combat Challenge

For ten years we enjoyed the largess of ESPN. By that I mean that through a barter (we give them content, they gave us time), we were able to showcase the skills and talents of our American Heroes.

Then came poker. Poker had money and purchased time slots that ESPN used for barter purposes. I completely understand the business model. Why give away time when you can sell it?  ESPN is not PBS. They are owned by Disney who has shareholders that expect a return on their investment.

The Scott Firefighter Combat Challenge® is not a professional sport. By definition, a professional sport would pay sufficiently so that one can make a living at it. It has never been our intention to detract from our mission- to promote physical fitness and the public persona of the American (and now world-wide) firefighter. It has never been about enriching specific firefighters. The moment we start offering cash prizes, fire chiefs will shut us down in a New York minute.

TV was a huge enhancement of our sport. But we simply do not have the budget to produce broadcast TV. For the past two years Webcasting included everyone. We had very impressive numbers- and that was without any promotion. The cost for this production was borne entirely by On Target as an un-budgeted line item. Unlike a one-hour ESPN show that may capture a dozen athletes, Livestream allowed everyone a chance to be seen. I heard nothing but positive comments from everyone who tuned in.

For two years I flogged a concept to every broadcast outlet- called “Can You Take the Heat?” I couldn’t sell this anywhere. Even had an audience with Mark Burnett. Interestingly, his new show, Stripes for Stars is exactly the same story arc with the exception that his show is set in a military environment.

It’s clear that the American market loves their firefighters. Especially when their day isn’t exactly going well. That doesn’t necessarily convert into firefighters as entertainment. We boast a number of world-class athletes. Some have even been in the ranks of professional sports.

Contemplate for a moment the backlash that would ensue when publicly supported fire departments are sending firefighters to a competition where cash prizes are given out. We will not stand in the way of anyone who wishes to excel and pursue their dreams for fame and glory- and even cash. It’s just not going to happen within the scope of the Scott Firefighter Combat Challenge. We’re about the collective fire service- raising the bar for everyone.

Now, at World Challenge XXII we’re back on TV. CBS Sports will be carrying a two episode show. The conditions of the copyright prohibit us from distributing content for free, since they’re airing the show with advertiser support. We provided daily coverage, live. And for only $5, you can purchase the entire week’s content. All of the content has been archived. We’ll provide you with information about how to watch it within the next few days.